A healthy social page can show that a business is active. It should not have to carry the entire customer journey.
What social does well
Social platforms are useful for recent work, community interaction, informal updates, and proof that real people are behind the business. Customers already spend time there, so activity can travel beyond existing followers.
What an owned website does better
A website gives the business a stable place for services, service areas, contact paths, policies, project galleries, and search-focused explanations. The business controls the hierarchy instead of fitting every message into a feed.
Use each channel for its strength
Publish current work socially, then point interested visitors to a service or project page built to answer the next questions. Link the website back to active social profiles. Keep phone, hours, and location information consistent.
Build a path you can maintain
The goal is not to post everywhere. Choose a manageable social rhythm and keep the website accurate. One owned destination plus one well-run social channel is stronger than five neglected profiles.